Source: John Hayden
It seems that most nonprofits have their priorities in order for 2012.
According to the 2012 Nonprofit Communications Trends Report, they are putting their website as a top priority, followed by email marketing, then Facebook. This makes sense when you remember that:
- Your website is where you have the most control around your brand.
- Email is where you get most of your online donations.
- And Facebook is where you get new donors and volunteers for your nonprofit.
- Direct mail is still very important though!
Following is the infographic showing where nonprofits are putting their focus in 2012