Next to your business card, the purpose of a brochure is to attract people to your business with a little more targeted information.  It also duals in purpose, one of which is to inform your target audience of business’s offering of products and services, and the other to increase sales.

The latter is the most important for your business to grow.  A brochure is to motivate the target audience to make a purchase, to visit the store and peruse through your products and/or services.

Your brochure should be short, simple and attractive. It should only have enough space to sell your products and/or services to your target audiences. Therefore, brochures must be well designed, contain snappy copy and be organized to make it efficient and useful to clients.

Here are Five Great Ideas to Make Your Brochure into something that your clients would want to hold on to and never throw out into the garbage. Clients who keep your brochures handy will persist in adding you to their selection. They will eventually take you into consideration and make that tempting purchase or order.

  1. Trust your brochure printing to a seasoned printer who have had extensive experience and expertise in brochure printing. Quality is an important factor for it determines the final outcome of your brochures. Image is one of the first things to prioritize. A good brochure that conveys quality reflects professionalism that may be attributed to the kind of standard you observe in your own products or services.
  2. Determine ahead of time whether a half fold, tri-fold or Z-fold is the most appropriate folding for your brochure. Each one determines the flow of information you put in within your brochure. This is necessary in order to keep your readers or clients interested in the right places in the brochure, and only pausing or breaking the flow to keep them suspended and excited.
  3. Do not forget to mention or highlight in some way or another, a product or service you are known for. Sometimes, the product or service becomes more popular especially when it is spread by word of mouth. It is important for you to continuously assert your presence and identify yourself to prevent clients from mistaking you for someone else.
  4. Instill a call for action message in your brochures. People will hold on to brochures that with benefit them in the near future. Call to actions such as coupons or presenting the brochure upon visiting your business establishment would only assure you of a quicker response.
  5. Make brochures more interactive by inserting free product samples or a scratch and sniff section for your products. This acquaints your target audience more with your products, obviously bringing your goods closer than you would have imagined. This idea sells all the more because the samples can easily validate the content of your brochures.

Contact us at Print Media Collective for advice on how to produce a cost effective and successful brochure