Source: PRDaily By Sharon Hurley Hall
Google Analytics rocks, really it does, but it’s not the only game in town when it comes to Web analytics. There are a number of reasons you might be looking for alternatives.
- You want two analytics programs. You want to use two analytics packages to cross check for accuracy and for redundancy.
- You don’t trust Google. You have privacy or other concerns with Google as a company.
- You need additional functionality. Google just isn’t getting it done for you. Whatever your reason, we have reviewed some analytics options here:
Clicky has a long list of the ways in which it is better than other services, but here are some features I like.
Way before Google Analytics got its interface upgrade, Clicky had easy to understand charts and graphs—and a couple of unique (at the time) features, too. One was its real-time view of who’s on your site. Called Spy, the feature includes countries, referrers, domains, and searches and a map you can zoom. Clicky also offers the option to see live Web analytics while you are on your site, so you can see how many people are visiting the page you are on.
Clicky has two more excellent features: the ability to set up alerts triggered by certain actions on your site, and the option to get analytics for your Twitter account. The Twitter interface looks at senders, recipients, hashtags, and links as well as sentiment. Clicky has recently introduced heat maps and soon plans to include uptime monitoring for paid users, making it a good all-around solution.
It’s got an attractive interface and you can track multiple sites if you upgrade to one of their paid plans. These range from $9.99 to $19.99 a month, with custom plans available.